SBC Announces Debut of Affiliate Leaders Summit in Lisbon

SBC is set to introduce the Affiliate Leaders Summit at the upcoming SBC Summit in Lisbon, their flagship event anticipated to bring together 25,000 industry professionals worldwide. 

Building on the success of SBC’s Affiliate Leaders initiative launched in 2021, and in response to increasing affiliate engagement at SBC events, the dedicated Affiliate Leaders Summit, scheduled for 25-26 September at Feira Internacional de Lisboa, will serve as a crucial meeting point for affiliates and operators, bringing together 5,000 representatives from both sides in one location.

The side summit will kick off with a dedicated Affiliate Leaders Opening Party on Tuesday, 24 September, marking the first time the organiser is hosting a separate celebration for the debut of the Affiliate Leaders Summit. Held at the Ferroviário Rooftop Bar from 19:00 to 01:00, this event offers a prime opportunity to network with leading affiliates and operators.

Networking will be a central theme of the summit, with multiple occasions to connect throughout the days. Besides the regular evening parties, SBC will be organising an exclusive Affiliate Leaders VIP Dinner & Networking Party on Wednesday, 25 September, at Kais Restaurante Bar. Invited affiliates and operators will be treated to a 3-course dinner and complimentary drinks.

The expo floor will host 150 booths with a diverse array of companies showcasing their products, prominently featuring a wide range of operator affiliate programs such as 247Partners, Betsson Group, Blaze, Boss Partners, BuffaloPartners, Growe Partners, KaizenGaming, Lala Stars, M88Mansion, Melbet, N1 Partners, Novibet, PlayAmo, Safe Affiliate Programs, Solverde,, VBet, Wow Partners and more, offering affiliates opportunities tailored to diverse geographic interests.

In addition, the show floor will offer a variety of networking lounges, coffee bars, and food areas, ensuring attendees have ample space for conducting business meetings and networking in a comfortable, relaxed setting.

Beyond facilitating connections between affiliates and operators, the dedicated summit also aims to unite affiliates for discussions on their challenges, insights into regulatory navigation, and exploration of promising markets. This will be complemented by networking opportunities across dedicated areas and educational sessions on the custom stage, covering all aspects of affiliation.

At the conference, attendees can expect in-depth discussions covering topics such as acquisition and retention strategies, effective SEO techniques for affiliates, the role of listing fees in mitigating payment disputes, balancing acquisition objectives with social responsibility, the regulatory and technological outlook on streaming, AI integration, affiliation as a market entry strategy, and beyond.

Moreover, this year’s SBC Summit agenda includes numerous sessions dedicated to various global markets, ensuring that affiliates and industry professionals have the opportunity to gain deep insights into the regions they are targeting and a dedicated Global Markets Lounge, hosting dedicated market-specific meet-ups.

Rasmus Sojmark, CEO & Founder of SBC, said: “At SBC, we have always recognised the pivotal role affiliates play within this industry, and the continued rise of digital platforms has only provided more opportunities for evolution and innovation within the sector.

“The goal behind the introduction of the Affiliate Leaders Summit was simple: to provide a meaningful platform for affiliates to efficiently network, and share ideas and strategies, whether it’s with operator partners or among themselves. I look forward to witnessing the amazing work and collaboration that this summit will undoubtedly foster.”

Industry experts set to feature as part of the Affiliate Leaders Summit conference include Jesper Søgaard (CEO & Co-founder, Better Collective), Johan Svensson (CEO, Raketech), Šimon Vincze (Responsible Gambling Projects Manager, Casino Guru), RichardDennys (CEO, GameLounge), Manuel Stan (CEO, Catena Media), Jonas Warrer (CEO, Gentoo), Jamie Walters (CEO, QiH Group), Peter Gunni (CEO, Traffic Lab), Petra Zackrisson (SVP Growth, Better Collective) and Sirp De Wit (CEO, Inovatiq Ltd), Liliana Almeida (Head of Brand & Corporate Communications, Clever Advertising) and more.

Affiliates who register for the Affiliate Leaders Summit will enjoy complete access to all aspects of the SBC Summit. This includes the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Payment Expert Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access covers the expo floor, networking areas and parties, and conference content.


Operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, if you are an affiliate, you can apply for a free pass here.

Everyone else can secure their spot at the upcoming SBC Summit with a special offer granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties, all for the discounted price of just €300.

To Top